The Seltzer craze shows no signs of fizzing out as Smirnoff Seltzer expands its range into high ABV cocktail flavours. Combining global demand for Seltzers with a growing cocktail culture, Smirnoff has developed two new Seltzer Cocktail flavours – Spicy Margarita and Watermelon Margarita at 7% ABV with only 2.5 grams of sugar per serve. An infusion of sparkling water, delicious fruit, citrus, and tequila flavours making for a lighter, fresh-tasting alternative to a traditional margarita.
At just 107 calories per serve, the new duo offers a ‘step-up’ from Smirnoff Seltzer’s core range of fruit flavours for those looking for something more special. Smirnoff is the leading Seltzer brand in Australia*, driven largely by on-premise take-up as consumers return to bars, clubs, and restaurants. Smirnoff Seltzer has grown +239% in the channel, in the last MAT, which has cemented Smirnoff as the no. 1 Seltzer brand, with 1 in 2 Seltzers sold in the on-premise being from Smirnoff**.
Contact your Diageo rep or email firstname.lastname@example.org to find out more.
*Dollar Share of Seltzer | MAT to 17/07/2022
**ALM hybrid | Dollar share of Seltzer | MAT to 17/07/2022