Global sports entertainment platform DAZN will become the first provider of live sports to the new Entain Venues Live platform in Australia, increasing sports broadcasting accessibility for pubs and clubs.

The partnership with DAZN will initially see Entain Venues obtain exclusive commercial rights to a minimum of 12 global fights for distribution into pubs and clubs, as well as casinos. There is also an option for additional exclusive fights to be added to the agreement.

The new partnership was soft launched through the Ryan Garcia vs. Devin Haney fight in New York on 20 April.

Mark Sturdy, managing director of Entain Venues, expressed his excitement about the new venture, stating: “Entain Venues Live marks a significant milestone in our commitment to growth and innovation by providing unparalleled sports entertainment experiences to patrons.

“Our offering will bring a more accessible solution for venues and we look forward to partnering with other sports from around the globe with similar objectives. Entain Venues’ DNA is partnering with venues to deliver great and engaging experiences.”

Echoing this sentimentPete Parmenter, EVP of Business Development at DAZN said: “This collaboration with Entain Venues will offer Entain pubs, clubs and other commercial venues in Australia access to a portfolio of incredible fights which are exclusive to DAZN.

“Entain Venues commitment to scalability aligns with our mission to deliver the blockbuster fights to fans worldwide, offering audiences the sport they want to watch, how they want to watch it.”

Entain Venues Live has stated that it aims to enable venues of all sizes to offer unparalleled live sports experiences to their patrons and that this initial deal with DAZN sets the tone for more to come.

This article first appeared on Club Management’s sister website, Australian Hotelier.

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