Punters can go in the running to win $2.5m on Melbourne Cup day on the Sportspick app. Image: Victoria Racing Club.

Entain Venues has launched the ‘$2.5 Million Pick’ trade promotion, in a bid to help drive venue attendance during the Melbourne Cup. The promotion will be offered to both venues and customers at no cost for Leagues Clubs Australia members, AHA NSW members, and Sportspick venues in Queensland, New South Wales and Victoria.

Powered by Entain Venues’ Sportspick platform, the ‘$2.5 Million Pick’ is a free tipping comp for opted-in venues to offer their customers the chance to win up to $2.5m. All customers will have to do is select, in the Sportspick app, the correct finishing order of the top eight horses in the Melbourne Cup race on Tuesday 7 November 2023.

Importantly, participants must be physically at your venue on the day, in order to have access to the promotion and enter their tips. This will be managed using location services and the Sportspick app, so participants must have this service enabled.

Should the $2.5m not be won, there is a $10,000 prize for a sole entry that selects the most runners successfully in correct order.

“We are very excited to be launching the $2.5m Cup Pick promotion on our Sportspick platform,” stated Entain Venues general manager Mark Sturdy.

“Entain Venues is a business dedicated to continual innovation, and we are pleased we could combine this focus to create benefit for our Sportspick venues, AHA NSW, and Leagues Clubs Association member venues.

The promotion is completely funded by Entain Venues, at no cost to venues or patrons. Venues based in New South Wales, Queensland and Victoria that are Sportspick Venues, AHA NSW members, or Leagues Clubs Australia members are eligible for the promotion.

Paricipating venues will get access to a Cup Day marketing kit for the $2.5 Million Pick trade promotion to get guests to choose your venue. Entain Venues will handle the set up so that your patrons can easily participate. All venues will have to do is make the most of the marketing kit to let guests know that they can enter at your venue via the Sportspick app.

Venues can opt-in via the Entain Venues registration page. Venue registrations close 11:59pm on 30 September 2023.

One of the marketing images provided to venues as part of the $2.5 Million Pick promotion.

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