Having launched its flagship Better Beer Zero Carb as its first draught product, Better Beer has since extended its tap range to include Better Beer Ginger Beer, Better Beer Middy and Better Beer Arvo Ale. Sales director Cameron Buckland says Better Beer is leading the way in helping new venue partner with the roll-out of these new products on tap through introductory deals and digital marketing.

“We have the benefit of leveraging our significant social media reach to inform pub patrons and Better Beer fans where they can locate their nearest venue pouring Better Beer,” says Buckland.

“Our service doesn’t stop once a new tap is secured. We are big believers in bringing the fun to the on-premise and you will regularly see the team offering a bar shout to drive trial, or running a promotion in-venue to win some Better Beer merchandise.”

Contact your local Better Beer sales rep for more information.

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