As AI and automation reshape how we live and work, the venues that thrive will be those that create real connection and community.
Human experiences will become the new luxury – and local pubs and clubs are the heartbeat of that.
The 2025 McKinsey State of Luxury report revealed that individuals expect to shift part of their spending to experiences, rather than on goods. This trend was reflected in the 2024 Bain-Altagamma Luxury Study, which showed experiential offerings grew by 5 percent, while traditional luxury products declined by 2 percent between 2023 and 2024.
Similarly, SevenRooms’ annual Australian Restaurant Trends report found 74 percent of diners are more likely to return after a unique experience, and many are willing to pay for more.
“As artificial intelligence evolves and becomes more integrated into our everyday lives, people will crave real experiences with real people. We will increasingly spend our days surrounded by smart technology, algorithms and systems which in turn will ramp up our desire for moments that remind us we are human!” said Brayden Haynes, Executive Director of Venue Entertainment at Entain Venues.
“This is where Venues have a powerful role to play providing the sense of community and connection that technology can’t replace.
“Building communities through entertainment isn’t just about generating bums on seats, it’s about creating a real connection with the local people in your area.
“Entertainment is a tool for bringing existing communities together to create a shared experience and venues that understand this will continue to thrive into 2026 and beyond.”
Reach out to Entain Venues for an expert consultation on how to foster stronger connections with your patrons through entertainment.
