Good Drinks Australia is investing in a comprehensive year-round calendar of marketing and activations to drive growth of Magners Irish Cider in the on-premise, actively recruiting new drinkers through in-venue activity, and extending the cider season in the lead-up to and post St Patricks Day.

The year kicked off with a ‘Win a trip to Ireland’ consumer competition, where patrons were encouraged to buy two pints of Magners Irish Cider for the chance to win. The competition ran from 15 January and will end 30 March.

The activations then continue with the ‘Shout a Mate a Magners’ consumer promotion. It’s all about harnessing loyal drinkers (who are often Irish expats) to shout their mate to try something new, and recruit new drinkers to the brand with a ‘buy one, get $15 cashback’ promotion. Each of these activities will be supported with paid social media.

It’s the perfect time to stock the Magners Irish Cider range, which is available in multiple formats to suit your venue: draught kegs, pint bottles and cans for special events; and participate in the upcoming VPO driving consumer promotions.

For more information, get in touch with your local Good Drinks Australia representative.

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