Lion has announced the national rollout of Guinness 0.0, a new non-alcoholic version of the famous Irish stout, in Australia.
Guinness 0.0 boasts the same beautifully smooth taste, perfectly balanced flavour, and unique dark, ruby red colour of Guinness, now without the alcohol. It’s also a low-calorie option for those choosing to moderate, with just 16 calories per 100ml, or just 70 calories per can. The Australian release of Guinness 0.0 comes as stats indicate the continuing trend of drinkers seeking no or low alcohol alternatives.
Albertus Lombard, Lion brand director of premium beer, said: “As one of the world’s oldest and most loved drinks, Guinness continues to remain at the forefront of innovation. The launch of Guinness 0.0 is catering to consumer needs, without compromising on the signature Guinness flavour profile that its drinkers know and love.”
Guinness 0.0 is now available in 440ml cans.