Focused on pushing the boundaries of innovation in the RTD category, Doozy has launched a new 50:50 flavour profile, blending vodka iced tea and lemonade.

Doozy Half & Half is available in two flavours: Vodka Iced Tea & Lemonade with Raspberry, and a classic Vodka Iced Tea & Lemonade with hints of peach.

With RTD consumption now accounting for 13 per cent of total retail liquor sales in Australia, the team behind Doozy believe that the new flavour combinations will capture consumer interest, responding to demand for full flavour pre-mixed adult beverages.

Will Hayward, Doozy co-founder and Sydney Swans crowd favourite, commented: “With Doozy Half & Half, we’re not just mixing drinks, we’re mixing things up. We’re taking two already awesome things and creating something entirely new and exciting.

“We’re sticking to bold flavours and simple, impactful branding to create a unique and memorable brand and experience. Here’s to daring to be different and embracing the doozy spirit.”

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