Beer and wine may be the most popular beverage categories across all of Australia’s on-premise venues, but it can be easy to forget that the humble soft drink is also a huge driver of sales, sitting third among all drink categories in the on-premise.

In fact, CGA by NIQ’s OPUS Australia* report found that soft drinks were level with spirits in popularity in the on-premise with 36 per cent of Australians ordering a soft drink when visiting pubs, clubs, bars and restaurants.

“Our experience tells us that consumers do react favourably to promotions and activation, so we really invest behind our programs to support our customers to grow. There are many occasions, particularly food led, where the soft drink or non-alcoholic option is a much more relevant or appropriate drink choice for consumers,” stated Mitchell Leneghan, General Manager, Licensed Field Sales for Coca-Cola Europacific Partners.

Coca-Cola Europacific Partners (CCEP), a major postmix provider for on-premise venues across the country, is currently running its Postmix Pinnacle Program, supporting its venue partners in boosting postmix sales.

CCEP partner venues can join the exclusive program, which offers the following benefits:

– A calendar of exclusive promotions to activate throughout the year to drive Coca-Cola sales in venue

– Regular sales reviews to evaluate venue performance and outline what can be done to continue to increase sales

– Year-round point of sale and merchandise to drive consumers to purchase Coca-Cola at their venue

– Food and beverage support through their complimentary Menu Design Program valued up to $500.

All participating venues are eligible to win major prizes in each state. Venues with the highest postmix volume uplift** will win up to $800 worth of EFTPOS gift cards at the end of every promotion activated.

The Postmix Pinnacle Program has already helped many venues increase their postmix sales. In 2022, CCEP customers that activated the program in their venues achieved 9 per cent more volume sales than those that had not activated the program.*

“We have grown the scale of our pinnacle program based on its success in driving growth for our customers. We are delighted to be able to offer such a lucrative consumer prize and are excited to partner with our customers during a key trading period on the calendar,” stated Leneghan.

Footy Finals promotion

CCEP recently launched it Footy Finals promotion. Patrons in your venues could ‘Get the Taste of Finals Action’ and go in the running to win a Toyota Rav4 Hybrid, plus thousands of instant-win $10 drink vouchers to be won.

The promotion commences Monday 4 September, running until 15 October 2023 across participating venues.

CCEP customers can contact their Business Development Executive to sign up to the program and access their latest Footy Finals promotion and later promotions.

*March 2023, sample size 4001.

*The results provided are based on an average volume increase for each individual promotion across participating customers.

Leave a comment

Your email address will not be published. Required fields are marked *