By Sienna Martyn
The Australasian Gaming Expo (AGE) has refreshed its brand identity and logo, embodying the event’s evolution and the future focus of the gaming and hospitality industries.
The new logo designed by Daily Press, long-time exhibitors at AGE, will appear across all AGE communications in upcoming weeks.
Designed with simplicity, strength and connection in mind the new logo signals AGE’s transition to a modern brand and replaces the colourful, pokie-inspired logo that served the expo for more than a decade.
This year’s AGE will be held at ICC Sydney from 12–14 August, bringing together thousands of professionals from across the gaming, hospitality, and technology sectors for three days of discovery, education, and networking.
The clean, contemporary branding will integrate into this year’s event, from signage and marketing collateral to digital platforms and on-site experiences.
A lineup of the latest gaming machines, venue technology, sustainable design, and food and beverage innovations will be on offer for exhibitors and visitors.
The seminar program, where experts and thought leaders share insights on key trends, business challenges, and regulatory updates will also return in 2025.
This article first appeared on Club Management’s sister publication, Australian Hotelier.