The latest Australia Pulse+ Report from CGA by NIQ has confirmed the sales velocity on ANZAC Day this year was nearly doubled the average Thursday in venues across Australia.
The report provides insights into the performance of venue types and drink categories, to help inform operators about on-premise consumer behaviours and trends.
This year, according to the report, saw beverage-alcohol sales velocity spike by 98 per cent compared to the average Thursday. This spike was primarily due to increased footfall, while check values remained steady.
In terms of category sales, beer sales soared a massive 105 per cent, while spirits saw an even greater uplift of 141 per cent. Meanwhile, wine sales grew more modestly at 44 per cent.
“The latest Pulse+ Report reveals the essential trends drinks suppliers and operators need to understand for maximising public holidays,” said James Phillips, client solutions director – Australia.
“For instance, the significant increase in BevAl sales, particularly in drinking outlets, emphasises the importance of strategic planning and targeted offerings on such key dates. Stakeholders who get these dynamics right are well placed to meet consumer demands and enhance profitability on occasions when the business is there for the taking.”
The report also indicated that drinking venues saw stronger sales velocity than eating venues, up 122 per cent and 23 per cent respectively.
Regional variations were also clearly apparent. For example, beverage sales were nearly double the average Thursday, up 97 per cent in Victoria, whereas New South Wales saw an extraordinary increase, with sales almost tripling by 194 per cent.