Australia’s number one white spirit premix brand has added a bold new flavour to its lineup – Hard Rated Alcoholic Orange 4.5 per cent.
The latest release delivers a low-fizz, sweet and tangy orange hit with no artificial colours or flavours.
Asahi Beverages’ head of RTDs and Cider, Sarah Wilcox, said: “We’re absolutely thrilled to launch Hard Rated Orange, as we know consumers have been crying out for a great tasting orange-flavoured alcoholic drink.”
Launched in 2023, Hard Rated quickly hit the top spot for white spirit premix in Australia and has held it ever since. The new flavour aims to keep that momentum going, tapping into the growing demand for RTDs year on year.
Hard Rated Alcoholic Orange is available now in 375ml cans (four, 10, 24, 30-packs) and on tap at selected venues nationwide.