One of Australia’s most popular beers has rolled out a fresh visual brand identity. Carlton Dry is targeting a wider audience with the refresh while aiming to offer drinkers more opportunities to moderate with its 3.5 per cent offering.
Carlton-Asahi Beverages Marketing Manager, Jessica Johnson, said the branding paves the way for growth.
“The strategic decisions behind Co‑Partnership’s work have given us not only a modern expression of Carlton Dry’s crisp, ultra smooth refreshment, but also the brand tools for a future of growth.”
Many of the brand elements have been retained, such as the horse head and typography while others have been refined to retain brand recognition and inject fresh energy, according to Co-Partnership.