With health-conscious consumers representing a bigger market segment than ever before, The Ethical Drinks Company (TEDCO) has shared ambitious plans for Yeah Nah beer in the months ahead.
Having already secured national retail distribution in Singapore, TEDCO founder Jason Redfern is optimistic about capturing market interest in Australia, where non-alcoholic beers currently account for 45 per cent of non-alcoholic beverage sales and 10 per cent of the overall beer market.
With sales of non-alcoholic beer expected to double in the next four years in Australia, Yeah Nah is expanding its national presence through a distribution partnership with First Sip Group, targeting both the on- and off-premise.
Yeah Nah has partnered with Brisbane Lions AFL player Mitch Robinson on a national advertising campaign on sporting radio network SEN, alongside a partnership with Surf Life Saving Australia, becoming an official partner of the Australian Surf Live Saving Championships and the Ironman Series.