Victoria Bitter and the NRL have announced a $50,000 sponsorship prize is up for grabs to help a registered amateur rugby league club doing it tough.
The new Big Leg Up competition will hand over the prize in 2025 to a club that “embodies VB’s values of hard work and resilience”. VB will work with the winning club to identify how it can help turn things around, whether new changerooms, a boost to the team morale, or something entirely different.
VB will also promote the club on the national stage to highlight the important role grassroots league clubs play in local communities, and pay tribute to the volunteers and fans who make it possible.
“Many local clubs are struggling after the pandemic and during a cost-of-living crisis, while some regions continue to be hit with severe weather. VB wants to help,” CUB head of beer Ben Eyles said.
“Tell us why your club deserves a Big Leg Up and we’ll announce the most deserving club later this year.
“In 2025 we’ll ensure the money is put to good use while we shine a light on the club and their community to celebrate all their hard work.”
To enter, representatives from grassroots clubs need to complete a video submission outlining how their club has shown hard work and resilience and explain why they deserve, and how they’d use, the $50,000. Competition entrants should visit victoriabitter.com.au/biglegup.
A VB spokesperson said, “entries are coming in fast”.
“We’ll decide the winner together with the NRL and can’t wait to choose a worthy recipient,” the spokesman said.