By Caoimhe Hanrahan-Lawrence
With the much-anticipated Everest race to hit the turf at Randwick Racecourse in Sydney on 19 October, SportsPick has announced its $1 Million Tipping Competition, set to enhance patron engagement and revenue potential for venues across the country.
Gregg Downward, head of engagement at SportsPick, said that the competition provides a unique opportunity for venues in the lead up to The Everest.
“The $1 Million Tipping Competition on The Everest isn’t just another contest – it’s a game-changer for Australian pubs and clubs. We’re offering venues an unparalleled opportunity to become the ultimate destination for racing enthusiasts on one of the biggest days in the racing calendar,” Downward said.
Engaging with the competition comes at no additional cost for SportsPick venues and is free for patrons to play. SportsPick expects it to significantly increase dwell time and boost revenue.
“To reap the benefits, venue operators should use the tailored promotional materials we’ve provided to let patrons know that their venue is hosting this exciting tipping competition. We’re backing this with a comprehensive marketing blitz across radio, billboards, and digital channels to ensure maximum visibility and patron engagement,” Downward said.
The $1 Million Tipping Competition builds on the success of SportsPick’s ongoing initiatives, such as the Punters Challenge $50K Championship, which kicked off on August 17 and is already enhancing patron engagement.
“The Punters Challenge has created a consistent buzz in participating venues. It’s been an excellent primer for The Everest competition, building a community of engaged racing fans week after week,” Downward said.
In addition, the Spring Racing tipping competitions, backed by a $15,500 national prize pool, have been increasing engagement and turning casual racing fans into regular patrons.
Mark Sturdy, managing director of Entain Venues, the company behind SportsPick, said that the competition is the peak of SportsPick’s 2024 racing strategy.
“Our goal is to offer venues a comprehensive engagement strategy that spans the entire racing season. The $1 Million Tipping Competition on The Everest is the hero of this strategy, creating a major point of difference for customers to come to their local participating venue for their Everest race day.”
This article first appeared on Club Management’s sister site, Australian Hotelier.