The pub and club industry has witnessed a major shift in recent years—one that’s bringing families back through the doors. At the heart of this transformation is the evolution of indoor playgrounds. No longer just an afterthought or a few plastic slides in the corner, today’s play areas are immersive, interactive, and designed with intention. For venues looking to boost foot traffic, increase dwell time, and stand out from the competition, investing in a high-quality indoor playground has become a smart business move.
Modern indoor playgrounds are safe, visually engaging, and inclusive. They’re designed to cater to a wide age range and incorporate sensory elements, imaginative themes, and even digital features like interactive projection systems and motion-activated games. These changes have been influenced by a growing awareness of child development, the need for venues to attract young families, and the rising expectations of today’s parents.
In pubs and clubs, the shift is clear: families want more than just a kids’ menu, they want a space where children can be entertained safely while parents enjoy a meal, a drink, or a social catch-up. Themed indoor playgrounds are particularly popular, with designs ranging from jungle and underwater adventures to space zones and mini cities. These engaging environments encourage imaginative play and keep families coming back, helping clubs foster a loyal, family-oriented customer base.
Interactive features are another emerging trend in this space. From touch-sensitive walls and sensory tunnels to augmented reality games and LED play panels, technology is reshaping what’s possible inside a play zone. These features not only cater to tech-savvy kids but also set venues apart with experiences that go beyond traditional playground equipment.
However, some clubs and pubs overlook important design details that can make or break the success of their play space. Location is key, positioning the playground within view of dining or lounge areas gives parents peace of mind. Sound insulation should also be considered to avoid disrupting other areas of the venue. Proper zoning (separating toddlers from older kids), age-appropriate challenges, and ensuring the playground matches the look and feel of the venue are all essential design elements. Long-term factors like maintenance access and modularity for future upgrades are often forgotten but crucial for ongoing functionality.
A well-designed indoor playground can have a major impact on a venue’s bottom line. Clubs and pubs report longer stays, increased spend per visit, and higher weekday lunch trade from parents with toddlers. These spaces also open the door to additional revenue through birthday party bookings and school holiday events. Ultimately, indoor playgrounds turn pubs and clubs into true family-friendly destinations, an investment that pays off in loyalty, revenue, and reputation.
At MJ Playgrounds, we specialise in designing custom indoor playgrounds that align with the unique identity and layout of your venue. From concept to completion, we help pubs and clubs create spaces that attract families, boost revenue, and deliver long-term value. Visit our website www.mjplaygrounds.com.au to learn more.