Wallcovering is enjoying a resurgence in hospitality venues, along with an influx of patrons returning with a renewed appetite for adventure! Being experimental with interior design can attract and retain clientele by creating a point of difference.
Leading the way with state-of-the-art printing technology, Materialised is seeing more and more pattern and colour specified, with a move toward warm and comfortable spaces and fewer white walls. Not keen on dramatic visuals? Materialised cater for all tastes, styles and briefs and offer a wide range of neutrals.
Benefits of wall covering over paint
Paint generally needs a re-touch every 18 months and a re-paint every three to four years. In contrast, wall covering can easily last 10 years and would likely be replaced due to a design change before it wears out, as opposed to needing replacement due to wear and tear. There are many benefits of specifying wall covering over paint, from durability and maintenance to sound absorbency and energy efficiency.
Trending colours in club venues
- A colour palette of sage greens and a newer, muddier ‘gumnut green’ version, are omnipresent
- Beige is slowly replacing grey as the neutral of choice
- We see the return of browns and rich earthy tones
- Navy is popular in hospitality design and there is a shift from other blues to a greenish/blue hue
Top 6 trending wall covering designs
- NATURE, NATURE, NATURE!
Representing the outdoors inside our buildings is by far the most popular design trend Materialised is seeing through their digital printing. Think botanical prints, foliage and large florals, all represented on durable wall covering.
2. SCENIC MURALS
Scenic murals have found their way into our venues. As well as opening the space, they transport guests to faraway places, unvisitable during the pandemic. Think Mediterranean holidays and tropical getaways. The Australian bush is also a favourite as well as colourful maps.
‘Joy Dawns’ wall mural from the Materialised Art Library.
3. ABSTRACT PATTERNS
Bold brush strokes and marble-effects are popular, or more subtle, tone-on-tones, almost like weathered plaster.
4. SUBTLE TEXTURES
Subtle textures work well and some favourites in clubs include linen, silks, rattans and wood.
5. GEOMETRICS
Simple, linear geometrics are great in one or two colours, sometimes with a hint of art deco.
6. CULTURAL INFLUENCE
Jimmy Pike and Robyn Caughlan are two Indigenous artists from Materialised whose collections present designers with significant cultural heritage detail.
Not just for walls
Think outside the box and use wall covering on bar fronts, reception desks and ceilings!
How to work with Materialised
Whatever the current design trend or style for hospitality design, Materialised can cater to it. There is a solution for any brief! They also print and supply commercial upholstery, drapery and acoustics, offering the complete whole room solution. Wall covering designs and colours can be incorporated into the textiles for a harmonious balance.
If you can’t find what you’re looking for in their extensive design library, or want to engage an artist local to your project, they can even work with you to develop and print your own graphics.
Get in touch with the Materialised team on +61 2 8558 3500 or sales@materialised.com and let them know what you’re working on! Or download their new Clubs & Pubs digital brochure for design inspiration and links to free sampling. (download link https://landing.materialised.com.au/club-brochure