VOK Beverages is thrilled to announce Real McCoy, a disruptive new flavoured whiskey liqueur designed to meet the evolving tastes of modern whiskey consumers and capitalise on surging demand in Australia’s premium spirits market.
As the flavoured whiskey category accelerates — growing at 3 per cent year-on-year and led by significant double-digit growth from global players — Real McCoy is uniquely positioned to drive momentum with a bold identity, innovative flavour profiles, and multi-format versatility. It targets the emerging generation of drinkers seeking flavour-led experiences and premium, story-driven brands.
“Flavoured whiskey is no longer a trend — it’s an established, fast-growing category with enormous commercial potential,” said Johann Einarson, Brand Manager at VOK Beverages.
Real McCoy debuts with two distinctive flavour expressions, Salted Caramel and Buttered Popcorn. Equally suited to cocktails, chilled shots, or straight pours — Real McCoy offers maximum flexibility across occasions.