The Australasian Gaming Expo (AGE) returns to ICC Sydney from 12-14 August 2025, promising an immersive showcase of the latest in gaming, hospitality, and technology innovation. As the premier event for industry professionals across clubs, pubs, and gaming venues, AGE 2025 will again bring together hundreds of exhibitors and thousands of decision-makers for three dynamic days of connection, discovery, and insight.
Now in its 34th year, AGE continues to evolve as the gaming and hospitality sectors innovate at pace. The expo floor will host more than 200 exhibitors representing a diverse range of product and service categories. From gaming machines and wagering systems to security, payments, and venue design, AGE 2025 delivers an unmatched opportunity to explore the full spectrum of solutions for modern venues.
“Over the past 30-plus years, AGE has grown from a niche showcase into the largest event of its kind in the southern hemisphere,” Gaming Technologies Association CEO Jinesh Patel said.
“It’s become a vital annual meeting point for the entire industry, bringing clubs, pubs, hotels, manufacturers, tech providers, and service professionals together.”
Showcasing the latest tech
This year, a strong focus will be placed on technology-driven tools that streamline operations and enhance customer experiences. Exhibitors will showcase advanced point-of-sale systems, player loyalty platforms, business intelligence software, and cashless payment solutions tailored to the unique needs of clubs and gaming venues.
“Technology is no longer just about back-end systems. It’s about creating seamless, memorable guest experiences while streamlining service behind the scenes,” Patel said. “From smarter POS and cashless solutions to digital ordering and data-driven decision-making, venues are adopting tools that improve speed, reduce costs, and personalise the customer journey. It’s about working smarter, not harder, and staying competitive in an increasingly experience-driven market.”
Entertainment and venue ambiance also remain key themes. Attendees can explore a wide array of audio-visual systems, lighting design, and furnishings to elevate the overall guest experience. Meanwhile, kitchen equipment and food service innovations will cater to the needs of venues aiming to expand or diversify their F&B offerings, with a focus on energy efficiency, speed, and sustainability.
For club and pub managers seeking to improve safety compliance, exhibitors in surveillance, access control, and responsible gaming tools will be on hand to demonstrate the latest advancements. Environmental solutions, including waste management, eco-friendly packaging, and energy-saving devices, will also play a bigger role, reflecting the industry’s growing commitment to sustainable practices.
Conversations that count
Beyond the exhibition floor, AGE 2025 will offer a refreshed seminar program addressing leadership, future trends, regulation, and customer engagement. Attendees can gain insights from industry experts and thought leaders, ensuring they leave with practical takeaways to support their venue’s growth.
“These aren’t just talks,” Patel said.
“They’re timely conversations to help operators make informed decisions and adapt confidently in a fast-changing environment. It’s all about giving attendees real value and real perspective.”
Whether you’re looking to refresh your gaming floor, upgrade your venue’s technology, or simply stay ahead of industry trends, AGE 2025 is the place to be.
This article first appeared in Club Management Winter. Read the article in full and take a sneak peek of what some of the AGE 2025 exhibitors will be showcasing.