After 20 months of extensive renovations, Club Southport (CSi) recently reopened its doors, unveiling a $10 million transformation that brings a fresh coastal-inspired design and modernised facilities to the iconic club.
“Our decision to renovate was driven by a commitment to enhancing community engagement and supporting sustainable growth,” General manager Blair Sleeman said.
“We recognised that we had maximised the potential of our previous facilities, which had become somewhat dated and no longer aligned with our evolving vision for the club.”
The renovation touched nearly every part of the venue’s interior, including the gaming room, main bar, bistro, cafe, function room, front and rear foyers, restrooms, and lifts. One of the most significant updates was increasing the bistro’s capacity from 150 to 400, providing more space for diners while maintaining the relaxed and inviting atmosphere the club is known for. In addition, a new secure underground carpark was introduced for VIP members.
Sleeman also noted that the renovations were not just about enhancing the club’s facilities, but also about connecting with the local community.
“We integrated a Southport mural celebrating our postcode, which further connects our venue with the community,” he said.
The design aims to offer patrons an experience akin to an escape to a coastal oasis. Crisp whites, sandy neutrals, vibrant blues, and sunset peach tones are completed by subtle nods to the original Southport railway.
“High-end finishes throughout the venue elevate the ambiance significantly from our previous space, attracting a new demographic who appreciate the refined and sophisticated atmosphere we now offer,” Sleeman said.
The renovation project, which began in November 2022, raised concerns about a potential loss of momentum, challenging the club’s management team to find innovative ways to sustain and grow sales during the construction period.
Sleeman noted that the club found innovative ways to engage the community and sustain growth, including hosting events in non-traditional spaces, such as the club’s multi-storey carpark and adjacent streets.
“Highlights included a black-tie event featuring the Gold Coast Philharmonic Orchestra on the top level of our three-storey carpark, and a variety of free community events in the adjacent street next to our club with food trucks, live bands, and fireworks, which enabled us to engage a diverse demographic and maintain our growth trajectory,” Sleeman explained.
Since reopening, the feedback from patrons has been overwhelmingly positive. In addition to the community’s warm reception, the club has been honoured with the Master Builders Association Gold Coast Award for Commercial Redevelopment in the $5–$15 million category.
“This award validates the success of our vision and efforts,” Sleeman said.