Casella Family Brands (CFB) and Better Beer Company have announced a new partnership that sees CFB distribute Better Beer’s portfolio in Australia.
For the last three years, Better Beer Company has produced its full portfolio at the CFB-owned brewery in Yenda. Under the new agreement, CFB intends to enhance the brand’s distribution capabilities and expand its on- and off-premise availability. Meanwhile, Better Beer Company will maintain full ownership of the brand with a focus on strengthening consumer relationships.
Nick Cogger, CEO of Better Beer Company, is confident in CFB’s ability to solidify the brand’s market presence.
“Better Beer has established a loyal consumer base and strong distribution footprint. This new model allows us to focus our efforts on ensuring the brand connects with consumers. At the same time, Casella Family Brands’ capabilities will support the brand in realising its full potential in the domestic market,” he stated.