These category-defying new SKUs from Smirnoff have been designed for high-tempo occasions, with the 18-29 demographic in mind. Lemon Freeze and Espresso Fire are a full-on taste and sensorial experience, ready to set tastebuds alight.
Lemon Freeze is bursting with citrus notes, not unlike the flavour of limoncello, then the ‘Freeze’ leaves an unexpected ‘colder than ice’ cooling sensation in your mouth long after the drink is finished.
Espresso Fire is deliciously spicy. The ‘fire’ explodes upfront with a warming heat, and has a fiery caramel espresso flavour.
The two new products were created for the Australian market in conjunction with a group of 18-29 year-olds. Lemon Freeze and Espresso Fire have been specifically developed to drink as a neat chilled shot.
“We are excited to bring these trend-leading products to market and can’t wait to ignite people’s tastebuds,” stated Maddy Stockwell, marketing manager – light spirits for Diageo.
“We have co-created Smirnoff Lemon Freeze and Espresso Fire with some of our core 18-29 year-old consumers to ensure they not only taste great, but also bring an exciting sensory experience – the shot literally has a ‘cooling’ or ‘warming’ sensation to match the vibes of the occasion.”