Nine’s streaming platform Stan Sport will become the new home of the English Premier League and Emirates FA Cup, after Nine secured exclusive rights under a deal with Optus Sport and the Premier League.
All matches will stream live and on-demand from the 2025/26 EPL season, with select Premier League games to be available in 4K for the first time. The expanded multi-season agreement also includes Japan’s J.League, America’s National Women’s Soccer League, and the UEFA Women’s EURO 2025™.
“This marks a step change in Nine’s digital growth strategy,” Nine CEO Matt Stanton said.
“The Premier League is the most-watched football league on the planet, and alongside the Emirates FA Cup, this acquisition reinforces Nine’s position as the home of sport in Australia. We are proud to deliver these iconic competitions to Australian audiences through Stan Sport.
“The full power of Nine will be activated to bring new attention and energy to the Premier League and Emirates FA Cup. With more than 20 million Australians engaging with Nine’s platforms every month, we have an unrivalled ability to generate excitement at scale, drive audience growth and deliver meaningful commercial outcomes for our partners.”
Optus will work with Nine to support customers as they transition and migrate from Optus Sport to Stan.
“One of our key priorities was to find a home for Optus Sport content which would take the game forward and enable all Optus Sport subscribers to continue to receive uninterrupted access to all their favourite football actions,” Optus CEO Stephen Rue said.
“Optus Sport customers and the game of football will be in great hands at Stan, and we know the game will receive the broadcasting priority it deserves from an organisation whose speciality is delivering quality sports programming to its customers.”
Coverage starts from 3 July with the UEFA Women’s EURO 2025™. Liverpool will then take on Crystal Palace in the FA Community Shield at Wembley on 11 August, before the official 2025/26 Premier League season starts on 16 August.
Stan’s commercial team has been contacted by Club Management for details regarding pricing for venues. At this stage, commercial pricing for existing and new customers is currently under review and further updates are expected to be available within the coming weeks.