Clare Valley family winery Taylors Wines has unveiled the new labelling for its award-winning range, Taylor Made, which aims to modernise the brand’s design.
The new labels feature a black, white and copper colour palette with minimalistic artwork as well as a geometric version of the brand’s recognisable seahorse positioned at the bottle’s neck – a design element that Tanya Marler, chief marketing officer at Taylors Wines, says the family was eager to preserve and build upon.
“Our comprehensive consumer research revealed a significant shift in what consumers seek from crafted and artisanal wines. Craft is no longer defined by brown craft paper and rustic packaging. Instead, we wanted a more contemporary representation of craft in winemaking.”
Taylor Made Pinot Noir 2023, Malbec 2022, Shiraz 2022 and the BDX Blend 2022 are among the latest products to feature the new labelling. The remainder of the newly designed range is set to roll out next year.