Live sports on Foxtel attract more patrons to your club.

A Foxtel Business subscription provides plenty of opportunities to showcase live sporting events. The run into the AFL and NRL finals is always an exciting drawcard for footy fans and, with Foxtel, venues can show every game of every round of Australia’s two biggest footy codes. Club managers can take advantage of the fixtures on Thursdays, Fridays, Saturdays and Sundays to attract customers and keep them there for longer.

Bowling, golf, or surf clubs primarily attract customers who come to engage in the club’s main activity. However, clubs can benefit from adopting a broader perspective and offering additional activities to enhance the overall customer experience. By organising trivia nights, charity events or community gatherings, clubs provide customers with compelling reasons to visit beyond the core activity, thereby attracting new customers, encouraging customers to stay longer, and generating additional revenue.

Paige Hadley is in Australia’s Diamonds’ squad for the Netball World Cup beginning 28 July. Picture: Jenny Evans/Getty Images

One effective way to provide an alternative source of entertainment is to show live sport. By featuring popular sporting events, clubs can create a lively and energetic atmosphere that entices customers to extend their stay after playing a game of bowls or golf. Whether it’s enjoying a thrilling footy match or witnessing a highly anticipated UFC or boxing bout, the presence of live sports adds an exciting dimension to the club experience and keeps customers engaged and entertained for longer periods.

In golf, the 151st Open Championship will be played from 20 July over four days. Australia’s Cameron Smith will be looking to retain the Claret Jug after his win last year, but the other Aussie Cam, Cameron Davis, is showing some good form and will be looking to challenge his namesake. Foxtel has full live coverage of the Open throughout the tournament.

The Netball World Cup begins on Friday 28 July and offers a great opportunity to open clubs up to a new customer base. After narrowly missing out on the 2019 World Cup Final to New Zealand by just one goal, Australia will rally behind The Diamonds in their pursuit to reclaim the highly coveted netball crown. Australia are certainly entering the competition in good form after winning the Commonwealth Games gold medal and reclaiming the Constellation Cup last year as well as winning the Quad Series earlier in January of this year. Show every game of the Netball World Cup live and ad-break free during play on Fox Sports.

Keep customers at your club longer with live sport. Sign up to a Foxtel Business subscription today, visit or contact us on 1300 761 056.

Cameron Smith (pictured) is set to face fellow Aussie Cameron Davis at The Open Championship. Picture: David Cannon/Getty Images